Monday, September 16, 2019

Origins and Significance

Among the elements of theatre, the costume is perhaps the actor’s most intimate physical tool during his performance. It completes the actor’s character, depicting his age, gender role, profession, social class, personality, from which he could draw more depth into his performance. And without the actor or narrator verbalizing it, the costume gives information as to the period/era, geographic location, season or weather, and time of day of the performance, thus making the costume an integral part of an entire production.In addition, the costume helps establish relationships between characters (mother and daughter, or servant and master, for example) and illustrate a character’s emotional state, as in Chekov’s The Seagull where Masha wears black to reflect her melancholy (Baranger, 2006). Sceno:graphy, a theatre design website, expounds on costumes in theatre as â€Å"the final jigsaw in a complex character,† further detailing that it â€Å"is the p ersonal expression of a character and within the world of a story it can also be used to create the collage that becomes theatrical design.The role of costume takes on greater meanings depending on the performance†¦ but also becomes part of the theatrical ‘picture. ’† The idea of using costumes in theatre can be traced from the ancient Greek times, with only the actor, manager, director, or wardrobe person was responsible for clothing worn on stage giving little attention to the unity of visual elements (Baranger, 2006). The use of costumes did not originate in just one place, however. In the different parts of the world where theatre is a significant part of the culture, costumes were used to identify the good from the evil, the human from the spirit or animal.Often, masks completed the costumes. In Ancient Greek drama, the actors wore large masks with exaggerated expressions. These masks fell into two general categories: tragic and comic. In Rome, masks wer e used in comedy and pantomime. During Renaissance, the commedia dell’arte made extravagant use of half masks covering the eyes and nose were used (Encarta, 2006). In old Asia, where the traditional pageants employed shiny and colorful costumes to portray the royalty, masks were required to represent the kings, princesses and grotesque characters.Japan has various and unique types of costumes, sometimes depending on the kind of theatre. In the No theatre, the costumes were intricate, formal and imaginative, usually bold in color and design, and made for a certain actor, and each had specific rules to follow. Kabuki costumes, on the other hand used big wigs and many different types of mask styles to match the character (Thinkquest, 2006). In Japanese theatre, color was used a lot to depict the emotions of a character: red for passion and super human power, blue for jealousy and fearfulness (Thinkquest, 2006), and so on.In Peking Opera, the actors wear long cuffs called water s leeves which they flick about to express emotions; warriors are identified by their heavily embroidered satin coats (Fisher, 2007). In India, several types of dance-dramas exist, the most popular of which is the kathakali, of which plots come from the Sanskrit epics Ramayana and Mahabharata. The performers wear brightly colored makeup in symbolic patterns and beards made of paper, and costumes comprised of layered wide skirts and disk-shaped headdresses (Fisher, 2007).Ancient Roman actors, on the other hand, developed a kind of code that would tell the audience about the character just by looking at them: a black wig meant the character was a young man, gray meant he was an old man, red wig meant the character was slave; a white robe meant the character was an old man, a purple robe meant he was a young man. Color, in the modern theatre, is also used to illustrate moods: black means depressing or evil’ white is purity, red is passion or anger, blue is cool and tranquil, magen ta means royalty, green is peace and hope (Richardson, 1996).The role of costume in the modern theatre has not changed so much in the overall impact of a production. References Barranger, M. S. (2006). Theater. Microsoft ® Encarta ® 2007 [DVD]. Redmond, WA: Microsoft Corporation. Mask. (2006). Microsoft ® Encarta ® 2007 [DVD]. Redmond, WA: Microsoft Corporation. Richardson, S. (1996). WPI Technical Theatre Handbook. Retrieved November 9, 2008, from http://www. gweep. net/~prefect/pubs/iqp/technical_theatre_handbook. pdf. Scenography. Costume Design. Retrieved November 9, 2008, from http://www. sceno. org/articles/costume-design/ Sorgenfrei, C. F. (2006). Asian Theater.Microsoft ® Encarta ® 2007 [DVD]. Redmond, WA: Microsoft Corporation. Theatrical Costume. (2006). Microsoft ® Encarta ® 2007 [DVD]. Redmond, WA: Microsoft Corporation. Thinkquest. (2006). Japanese Theatre Costumes. Retrieved November 8, from http://library. thinkquest. org/05aug/00717/pages/costumes. ht ml Wikipedia. Costumes. Retrieved November 9, 2008, from http://en. wikipedia. org/wiki/Costumes. Wikipedia. Costume Design. Retrieved November 9, 2008, from http://en. wikipedia. org/wiki/Costume_designer Wikipedia. History of Theatre. Retrieved November 9, 2008, from http://en. wikipedia. org/wiki/History_of_theatre

Sunday, September 15, 2019

Childhood Obesity Essay

Obesity can be defined as the condition in which the body is characterized with excess fat by a body mass index of 30+ (Snell, et al, 2007). It is often characterized to have a genetic link i. e. it is a hereditary disease (Carol Torgan, 2002). However, families have common dietary, physical exercise, attitude and other lifestyle habits, which normally are the contributing factors to obesity. These factors sometimes are not easily from the purely genetic factors through statistical or diagnostic task. Albeit obesity is the case of children was once considered as a rare occurrence, it ahs rapidly become an epidemic with medial implications in the United States, as well as other developed states. The number of these obese children is projected to rise even further if stringent measures are not taken to curb this problem. Thus, child obesity is an issue that poses one of the greatest health challenges in the contemporary American society. The effects it has on a child’s life are generally profound, coupled with the fact that other than having to contend with overweight issues, there are numerous health issues that a child is exposed to. This is in addition to both the social and emotional problems that it creates. Once the children become adults the overweight problem does not seize, it continues and even poses other greater risk to the child in form of such conditions like stroke and heart disease. One of the possible root causes of obesity still remains as over consumption of food. When children consume too many calories for their energy needs in most cases has resulted in many modern obesity cases. When the children get to eat too much high fat food or the refined sugary foods, research suggests that they always stand a high percentage of becoming obese. According to researchers there are many metabolic as well as digestive disorders that are brought about by over consumption of refined white carbohydrates together with little or no fiber intake (Vincent Iannelli, 2007). These eating patterns in children are known to interfere with the body metabolic rates thereby causing too much fat storage within their bodies. Some of the related disorders linked to obesity include; insulin resistance, diabetes of type 2 and obesity itself. The effects of all these diseases are still a major concern the world over. Although under these circumstances the diagnosis would reveal that a child has metabolic or even digestive disorder that might be easy to treat parents do have a role to play to ensure that their children are not obese. The level on number of kids suffering from obesity has reached one that is characterized as an epidemic. Fr instance experts estimate that about fifteen percent (15%) of children are suffering from overweight problems, while another 15% one said to be at high risk of becoming overweight (Vincent 2007). Eventually, about two thirds of these current overweight children would end up as obese adults. Fast food is another risk factor that is characterized as a major contributor to overweight in children. Due to its high calorie as well as its high fat ultra sized meals. The contribution that the fast foods make toward the excess fat content within the body of the child is enormous (Gary & Juliet, 2005). The excess fat accumulates within the body tissues as well as the high sugar content that would in effect affect the body’s metabolic and digestives rates. Nevertheless, the role played by parents cannot be down played. As much as the manufactures of the fast foods are to partially be blame for this growing problem, the parents too have their tasks cut out for them. For instance, if they have learned and at least are sensitive enough to know what the effects of the fast foods have on the health of their kids. Parents have the ability to monitor the kind of food that their kids eat. In addition, the kids do not have the money to purchase these fast foods, as well as sensitizing their children’s health (Summerfield, Liane M 2007). Equally, since the dietary habits are common in almost all families it must be that either a child who is getting hooked into the various fast foods could just be picking a habit from his/her parents or from the family. It is also very hard for young children to pick up eating habits or any dietary habits that his or her parents do not approve of least of all are not practiced with the family. Many children who suffer from obesity and other related health problems often are less active. This may be due to such issue like addiction to television as well as such other activities as video games. When kids stay up all day or all night and on a frequent basis, the chances of them become obese increases. This risk factor is another contributor to obesity. Due to the inactivity that characterizes sitting down watching TV and the video games. A lot of people including parents have tended to blame the media as a whole laying a blanket condemnation and particularly directed their anger at the people who design the TV and video games programs for the kids. Much as it is admissible that the designers of these programs have a crucial role to play both in ways to help bring down the addiction aspect of the children to their games, and also to help limit the number of children suffering from obesity but with links to video or TV games. The role played by the media would only be supplementary. The program editors should also at least try to put such warming messages that would forewarn children against the dangers of excessive indulgence and addiction to their games. Once the program editors and the designers of these games have done their part then parents too have the bigger role to play. Another cause of obesity is genetically factors. Obesity as a disease is hereditary and as such runs with the family. A child who has an obese parent or someone in his or her lineage stands high-risk chance of becoming over weight. The genes from the parents or the grand parents are carried down to the child. However, genetics alone does not cause obesity, this is a condition that is only made possible to affect a child if the child eats excess food. The genetic link only makes it highly likely for the child to become obese. Nevertheless, when the child engages in eating or dietary habits that would make his or her consume large amounts of calories that he or she is not able to expend of in her body system then she will definitely develop obesity. Dietary habits mostly children’s eating lifestyles have away from the traditional healthy foods that includes fruits, vegetables as well as whole grains to new an to a larger extent, much reliance on fast food, sugary drinks together with processed snack goods as well as many other foods that are high in fat content and sugar. Due to their high gat content and/or high calories while remaining low on fiber content. Eating patterns such as having a meal while listening to radio watching TV, watching video games as well as eating while doing homework have also been identified as risk factors for the causes of obesity. Another factor which is socio-economic status ahs also been cited as risk factors for the cause of obesity. Families with lower income and with parents who are non-working have been linked to greater calorie intake for activity level. This is because the poor families cannot be able to afford health and low on fat content foods. Laziness Often defined as physical inactivity. The growing popularity among children with computer, television, video games among other activities that are found in electronic media has transformed to a growing sedentary lifestyle for many of the children within the United States of America. It has been established through research that within the United States alone, children spend a minimum of 3 hours watching TV in a single day. This habit encourages laziness and ensures that the child expends very little of energy that he or she has consumer. Further this habit encourages others acts like snacking. Due its nature, it is high in calories and since the child would spend most of the time sited, fact is she or he will not find time to release the calories consumed Brian Wansink, 2006). It is estimated that less than half of the children within the united states have parents who do routine physical exercise, and that just one third of children within the united states can access physical education facilities at school on or daily basis. The () busy schedule by parents and constant fears about the safety of their children has made it almost impossibility for kids to engage in any sports or other programs of activity after school, as they have to rush home in time. If the parents can cut down on the number of hours that children watch TV, video games and play computer games then the risks associated with media would come down as the level of laziness would be eroded if not eradicated. When parents get involved in regular exercises most likely their children too may develop interest and thus burn off excess calories and keep physically fit. The parents should also ensure that their kids are enrolled in schools where they can access physical education facilities regularly as is designed in the curriculum. If the parents took their time and organized their schedules as well as ensuring safety for their kids so as to allow them ample time to have to engage themselves in after school sports activities. During infancy, parents too can help the cause of preventing obesity through the continued breast feeding of the baby and delaying of the introduction process. Older children can be helped by their parents to develop good dietary habits, by eating healthy, nutritious food while at the same time engaging in regular exercise. In view of all these factors, from the genetics, environment to the physical activity of the child there is no particular point when the parent does not have role to play to prevent the child from being obese. As such I do believe that all the parents are to be blamed for the problems that obese children have. Reference: 1. ^http://www. obesity. org/subs/childhood/prevalence. shtml 2.   http://www. ausport. gov. au/aasc/about_aasc/facts. asp 3.   Mindless Eating: Why We Eat More Than We Think (2006), Brian Wansink New York: Bantam-Dell.

Saturday, September 14, 2019

My initial regional marketing strategy Essay

In pricing, most of my pricing strategies were just following my competitors, because I have the faith that their prices are the results from the competition in that market. It is true that we should put an eye upon our main competitors, because they have the important information we need. For example, in Brazil, when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products, I realized that I could not I Ignore the promotion on this kind of product any more. So I invested about 5 million dollars on it immediately.Furthermore, I found that a big number of the competitors produced the medium toothbrushes and few of them put their heart into producing small and large products. And more people in all of the markets choose medium toothbrushes than other products. Therefore, I focused upon the medium products from the 1st period to the 6th period. What’s more, once I entered a new market, I chose only several medium products to produce because the data told me that the medium toothbrushes are the most popular products and the most profitable products. After I ran the actions I prepared, I got positive net contribution finally. In promotion, I always consulted the strategy from my competitors, because I believed they could survive in the market, meaning that their promotions were not bad. I usually was the second or third in promotion among all the companies. In addition, I arranged the promotion by the sales force after I arranged the sale force by the shopping habits of the customers in the native market. In pricing, I chose almost all the medium products because I thought the medium is the most practical. And I chose some small and large products, in order to collocate with the medium ones. In advertising, I also consulted from my competitors. However, I put all of my advertising into a continued advertisement. Especially in large market, such as Brazil and Mexico, I focus on the Family/Economy products, because I think the family is the group, who has the biggest buying power. 2. Changes and Rationale My first steps were 1st Brazil in period 1, 2nd Argentina in period 2, 3rd Mexico in period 4, 4th Chile in period 5, 5th Peru in period 7, 6th Venezuela in period 9. And the 10th period is the remaining period for me to do some adjustments to make a better result of the simulation. In order to  get a better performance, I rearranged the steps into 1st Brazil in period 1, 2nd Argentina in period 3, 3rd Mexico in period 4, 4th Venezuela in period 6. The reasons why I changed the order is that when I entered Brazil, I got the top market share immediately. After that I set a plant in Brazil, but I need time to improve the capability of the plant to support that markets I am going to enter later (we can only add 100 units of production in Brazil every year). As a result, I stayed at Brazil for another year. At the third year, I entered Argentina instead of the second year. As for the fourth market I entered. I used to enter Chile at the 5th period. However, at this time, when I entered Mexico at the 4th period, it needs some time for me to enlarge the market in Mexico. Consequently, I chose to enter into the 4th market at the 6th period, which is actually the requirement from the MBA 558 professor, corresponding to the class syllabus. What’s more, when I chose Chile, who was my first choice for the 4th market, I found that the work-force in that country was really high and the advertising cost was also too expensive. I abandoned it because I believe I didn’t have enough money to support this strange market at that time. And then I chose Venezuela to replace it because it was a little country and it was easy for me to handle. Moreover, its work force cost is low and market is normal, unlike Chile. 3. Performance Objectives VS Actual Performance After I ran the period 1 and period 2, I got a negative net contribution. That is inevitable and reasonable, because when I entered Brazil, I started the plant immediately and invested huge money on the promotion and advertisements. Moreover, I arranged nearly 100 people working on the sales and the price was also not too high. As a result, the cost of products sold was really high, which is why the net contribution was negative. However, as I invested huge money on the promotion and sales, and the price was not too high. I got lots of unit sales totally. It means that, I already have a relatively big mark share with the competitors. Because the market share is truly important especially for the new comers, I still felt optimistic about my wonderful future in Brazil. That is to say we must bear the negative net contribution at first and try to get positive net contribution later, which needs us have the enough support of finance. Every time I entered a new market, I got a negative contribution in the first period. However when I  enlarged my productivity and raised my price, I got a positive contribution in the following periods. I didn’t have a specific objective in every market, but the actual performance was that I have the biggest market share in Brazil, which is my most important market. And in other markets, I was always top 3 company in market share. I have the overall biggest market share. It seems like my strategy was not bad but need to be improved if I want to have the biggest market in every country. 4. Key Strategy Entry Steps Important markets first, Largest markets first. Sale force, Promotion, Pricing, Allowance and Advertising According to the shopping habits of the customers, rich status of the countries and competition situation. SKU  When I entered a new market, I focus on several medium products, because medium ones are the most practical and popular. After I occupied some market share, I developed some other products. In rich countries, I focus on healthy ones. By contrast, in poor counties, I drew attention into the economy ones. Among the children, I only sold medium products, because the children don’t have so many different requirements 5. Company Position for the future After the 10 periods, I have the biggest market share in Brazil, which is my most important market. And in other markets, I was always one of the top 3 companies in market share. In total, I have the overall biggest market share. It seems like my strategy was not bad but need to be improved if I want to have the biggest market in every country. In the future, I will try to enlarge my market share in the other countries, except for Brazil, in order to get the biggest market in every country. After that, my company should find a good way to get more net contribution, as my company was not the one who has the largest net contribution. 6. Lessons from the simulation experience The entry steps when my company want to expand  I should find a most important and large country to enter first and then expand step by step. In every new market, what I need to do step by step.  At first, I should focus on the specific product or some specific products, instead of kinds of ones. After I occupy some market share, I will try to produce other kinds of popular products How to arrange sales force and promotion upon it I would search the information about the shopping habits of the customers at first and then analyze it. After that, I arrange the sales force and the promotion. How to price the products and make the allowance Before I price my products, I should consult my competitors, because their prices represent the market supply and demand. As for the allowance, I will make it based on my price. When my price is raised, I would also raise my allowance. How to advertise Before I invest my money into the advertisements, I should find my target market and then try to consult my competitors in that specific market. And then I will make a advertisement corresponding to my competitors and my steps to enlarge my market share. What’s more, I would still stick on a advertisement if I have it for many years, because I believe I have a competitive advantage in it. How to arrange the plants I chose Brazil as the location of the plant because I thought Brazil has the sufficient work force, a big market and also the central location. Nevertheless, I made a mistake upon the production in the plant that I added its capability by 100 million units every year, making the depreciation so high. If I restart the simulation, I would control the power of the plant according to the sales. 7. Conclusion From the simulation, I learned how to do the streamlined global expansion with working as the country-manager and how to use different strategies in different periods, which are the vital things that I learned from this course.

Friday, September 13, 2019

Product Launch Plan Essay Example | Topics and Well Written Essays - 750 words

Product Launch Plan - Essay Example Nonetheless, the target consumers are middle class groups, who are highly involved in the media-saturated world attributable to things like advertisements, internet and mobile phone. Company SWOTT analysis Strengths The company is located in Italy, which is a company that is associated with a tradition of pioneering production of wine. In fact, this is a tradition that would enable the company to have a good reputation and the customers will have confidence in their products (Marini & Tepponen, 2012). The company will be situated in company that has favorable climate conditions, given that Italy is countries that cover an area attributed to different types of climatic zones; in this case, this will provide ideal location for increased productivity of grapes used for making wine. In 2011, trends of wine sales were attributed to establishment of modern concept, which are contrasting with the France conservative culture (Marini & Tepponen, 2012). In fact, France has a market of wine tha t is highly competitive due to introduction of flavored wines. Weaknesses Structures of Italian vineyards lack a specific strategy given that it is highly concentrated with small wineries that are owned by families and this have a negative impact on production (Marini & Tepponen, 2012). The company is likely to face challenges due to unfamiliarity with French culture and their customs; in fact, this may have a negative impact on the effort to venture into the market (Marini & Tepponen, 2012). Opportunities In France, there are potential customers, who have developed tastes and preferences for wine; in fact, they are able to rank these products based on value over volume leading to willingness to pay high prices per unit price (Marini & Tepponen, 2012). There are opportunities derived through wine intelligence in France market, whereby there are models being developed to facilitate market growth and ascendancy of wine; thus, the consumers will develop ways of distinguishing between v arious categories of wine (Marini & Tepponen, 2012). On the other hand, the company can focus on establishing a single brand with consistency in quality, taste and it will be associated with Italy. Threats France market has been surpassed by other markets such as Australia and Britain; thereby a decision to venture this market poses a threat of reduced profitability compared to other markets (Marini & Tepponen, 2012). There are other threats emanating from a decrease in the number of wine drinkers; in fact, this is a tradition has been introduced in the market, despite high per capita among consumers in the market. The competition There are increased chances that Italy will lose their position of being leaders in the market of wines due to stiff competition from other countries such as Australia, America, Chile and South Africa. However, Italy has attained a competitive advantage based on marketing strategies, whereby they promote products through captivating images (Fernandez-Cruz, 2003). Nonetheless, this competition has led to a decrease sales of wine in Italy; in fact, analysis in 2010 indicates that the country lost to their leading position to South Africa, which attained twenty percent market share. Therefore, this

Thursday, September 12, 2019

Discuss the challenges that global warming presents to both Essay

Discuss the challenges that global warming presents to both governments and business - Essay Example Lord Stern further pointed out that the increasing levels of carbon dioxide and other toxic chemicals into our atmosphere seems to represent a ‘business-as-usual’ attitude which does not bode well for our environment. He calculates that every ton of carbon dioxide released into the atmosphere implies a $30 charge for the social cost and if not stopped, about 1-2% of our global GDP per year would be reduced. Our industries would also have to suffer the higher cost of climate change through adjustments in their carbon emissions (Meister, 2008). The tourist industry would also likely be impacted by global warming because businesses would incur losses or closures caused by waves, hurricanes, floods, and storms. These weather disturbances would likely reduce â€Å"international outbound and inbound tourist traffic† (Meister, 2008). Many heritage sites which are top tourist draws are also often damaged by these weather disturbances. In the end, these areas will lose the ir attractiveness; and as a result fewer tourists would visit these places (Meister, 2008). The challenge for the tourist industry would now be on how to stay economically viable despite global warming conditions. This would likely prompt these businesses to either find alternative sources of business or to help maintain such tourist spots and prevent them from deteriorating. The areas which would likely be impacted significantly by the global warming phenomenon are the third world nations like Bangladesh and areas like Mumbai in India and Indonesia; these areas have low coastlines and would likely be affected the most by global warming (Webber, 2002). The floods caused by monsoon rains as well as the droughts in some parts of the world are just some of the occurrences which are likely to be seen with more frequency in the coming years. The challenge for businesses in these areas would be on how to stay afloat amidst these weather disturbances which may destroy their crops and disru pt their supply chains. Insurers have a major share in companies, including those in the oil industry. The challenge for them is on the pressure they can exert on these companies in order to prompt them to recover their losses amidst natural disasters and also how these insurance companies can still gain profits (Webber, 2002). The challenge for businesses is on the switch to fuels which they have to implement in order to help reduce the emissions of toxic chemicals. The challenge is for them to use alternative sources of fuel which would create less greenhouse gases. Fuel switching would be a costly venture for most businesses because these sources of fuel are limited sources and would require more than the usual processing (Webber, 2002). Moreover, these alternative sources of fuel would cost millions to structure in to the industries. In the end, these financial costs are often passed to the consumers – consumers who are already undergoing various economic difficulties in recent years. Economists also point out that for companies who are located in areas which are often visited by droughts or floods, insurance companies may eventually find them uninsurable (Hagen, 2007). Many farmers would also likely invest in new areas which may be

Wednesday, September 11, 2019

Unit 2 IP Presentation Essentials Essay Example | Topics and Well Written Essays - 500 words

Unit 2 IP Presentation Essentials - Essay Example (0323); Reconnaissance Man, Combatant Diver Certified (0324); Reconnaissance Man, Parachute and Combatant Diver Certified (0326); Machine Gunner (0331); Mortarman (0341); Infantry Assaultman (0351); Anti-Tank Missileman (0352); Infantry Unit Leader 0369) (Powers, 2012). II. Taking a step back, the grunt is part of the highly esteemed US Marine Corps, whose commander is a member of the Joint Chiefs of Staff in the US, and which functionally is part of the US Navy (Columbia Encyclopedia, 2012) 2. The place of US Marine Corps in American culture is one of honor, as evidenced by the dedicated war memorial that has come to be the final resting place of US Marine grunts (National Park Service, 2012) I. Life as a Marine grunt is hard and strenuous, from the first day of training through the different missions and tasks that the grunt is assigned to. It is demanding physically, emotionally, and psychologically, and only the fittest survive through to the training and the actual field deployments (US Marine Corps, 2012; Wetzel, 2012; Lodder, 2011; Hogan, 2008; Mitchell, 2010; Small Wars Foundation, 2009). 1. The dangers that grunts face in the Marines is real, and there are testimonies to the strength and courage of those who suffered serious and life-threatening disabilities and injuries on the field. Those testimonies and stories make up the vast lore of valor and bravery that make up the life of the Marine grunt, and they are widely discussed and honored by all Marines and the larger society. The story of one Marine who suffered massive injuries while on duty in Germany is the story of all Marines (Wetzel, 2012) References to grunt life in the protracted wars that the US continues to fight, such as those in Afghanistan, are graphic and unedited, giving us a glimpse of the unromantic aspect of grunt life, so unlike the romantic images we get from the movies and from popular culture. Real grunt life in the Marines is sometimes harrowing, but Marine grunts try and

Tuesday, September 10, 2019

Cultural Diversity Research Proposal Example | Topics and Well Written Essays - 3500 words

Cultural Diversity - Research Proposal Example Therefore to be able to take the optimum contribution of the workforce, companies will have to take care of their sentiments and requirements in such a manner that the workforce feels satisfied while working in the company and while interacting amongst each other. Multinational companies in particular have come to realise the importance of taking good care of their employees in such a manner that the diversity tends to become strength for the company. This study is therefore an effort to analyse how the diversity at the work place affects the working environment and how the companies can take better care of the workers by addressing the diversity concerns. During the study the policies of some of the companies will be studied to find out how they take care of their employees and manage the workforce. An effort would also be made to see how providing equal opportunities to the workforce helps these companies in strengthening the core competencies of the organization and what are types of challenges these companies have faced in the process. In such cases, the viewpoints of the employees too will be taken to see how well they are enjoying the diversity prevailing within the organisation and whether it is helping them in doing their bit towards the goals and objectives of the company. In the era of globalization, thanks to widespread proliferation... The researcher narrates interesting experiences of some of the companies like Texaco, Coca Cola, and Morgan Stanley. It is stated that initially these companies probably thought diversity was just a "good idea" too, until they got hit with lawsuits and much negative publicity. Millions of settlement dollars later, these companies saw the business case for managing diversity well and as a reaction have implemented many strategic diversity initiatives. Pamela Tudor therefore underlines the principle that in order to work with people from diverse backgrounds and be successful in the globalisation era, the prerequisite is effective management of diversity in the organisation. In recent years, China has emerged on the horizon as one of the fastest developing countries. Lower production costs are one main reason for its popularity as a major manufacturing hub. Many international companies, particularly from the western world have shifted their manufacturing facilities to China in order to take advantage of the cheaper labour costs. When MNCs prefer to take advantage of multi-location facilities, lower costs of production, and expertise from the world over, diversity is bound to be there at the workplace. While many of the managers and specialists are being sent to China from western nations, a number of Chinese and other people from South Asia are also being recruited at these manufacturing facilities. Taking good care of the employees therefore requires that the diversity should be managed effectively at these companies. Therefore, it will be interesting to study how the diversity is being managed by some reputed companies while taking care of employee's w elfare. Preliminary Literature Review The Chartered Institute